• Transform dark blonde or brown hair to a striking new look with our permanent purple plum hair dye coloring kit, with a plex hair treatment that protects, rebuilds, and restores your hair's structure
• Darkest plum permanent hair dye; for a full head of color, cover grey, root touch-up, balayage, undertones, and lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women
• PPD-free, Vegan, cruelty-free plum hair dye. Using UK and European-endorsed cosmetic standard ingredients blended into a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection
• Mess-free application. Mix the plum color cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip coloring experience
• Smart Beauty is a customer-focused family-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice and minimal environmental impact

• Product Dimensions ‏ : ‎ 3.54 x 2.36 x 6.69 inches; 6.7 ounces
• UPC ‏ : ‎ 830577001540
• Manufacturer ‏ : ‎ Smart Beauty